Effective Date: Jan 31, 2025

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At Sleep Reset, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and the steps we take to safeguard your data. By using our website, mobile application, and services (collectively, the "Services"), you agree to the practices outlined in this policy.

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1. Information We Collect

We collect various types of information to provide and improve our Services, including:

1.1 Personal Information

• Account Information: Name, email address, and account credentials.
• Contact Information: Any communication you send us via email, messages, or other forms of contact.

1.2 Sleep & Health Data

• Sleep Data: Information about your sleep patterns, duration, quality, and symptoms.
• Health Information: Data on medication usage, therapy progress, and other health-related details, which may include sensitive data (e.g., mental health information), if voluntarily provided.

1.3 Technical Information

• Device & Usage Data: IP addresses, device identifiers, browser type, geolocation, log data, and cookies.

1.4 Third-Party Data

• Connected Devices: Data from connected devices (e.g., wearables).
• Third-Party Services: Information from social media logins (e.g., Google, Facebook) or other third-party services you link to your account.

1.5 User-Generated Content

• Community Data: Posts in forums, survey responses, and other content you generate through our platform.

1.6 Derived Information

We may create derived or inferred data from analyzing your use of our Services, including:

• Predictive health patterns and wellness indicators
• Behavioral patterns and preferences
• Service usage patterns and optimization metrics
• Risk assessments and success indicators
• Aggregated trend analysis and statistical information

1.7 Business Analytics Data

We collect and generate business analytics data, including but not limited to service performance metrics, feature usage statistics, and operational indicators that help us improve our Services.

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2. How We Use Your Data

We use your information for several purposes, including:

• Providing Services: To operate and improve our services, including account management and customer support.
• Research & Development: To conduct research, enhance features, and develop new services.
• Security: To ensure the security of your account and prevent fraud.
• Marketing & Communications: To send relevant communications, such as newsletters or product recommendations. You can opt-out of marketing communications at any time.
• Legal Compliance: To comply with legal requirements and enforce our policies.

2.1 Extended Processing Rights

We may process your information using various technological means, including:

• Machine learning and artificial intelligence systems
• Automated decision-making processes
• Pattern recognition and predictive analytics
• Data aggregation and anonymization techniques
• Statistical and mathematical analyses

2.2 Business Purposes

In addition to the previously stated purposes, we may use your information for:

• Development of new products, services, and features
• Internal business analytics and operational improvements
• Creation of aggregated or anonymized data sets
• Market research and business intelligence
• Service optimization and personalization
• Training and improving our artificial intelligence and machine learning systems

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3. Data Sharing

We do not sell your personal information. However, we may share your data with trusted third parties under certain circumstances:

• Service Providers: With vendors or partners who assist in providing the Services (e.g., cloud storage providers, customer support tools).
• Legal Requirements: We may disclose your data if required by law or to protect our legal rights or the rights of others.
• Business Transfers: If Sleep Reset is involved in a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

3.1 Authorized Sharing

We may share your information with:

• Our subsidiaries, affiliates, and parent companies
• Business partners and strategic allies
• Potential buyers or investors (in connection with a potential sale, merger, or transfer)
• Third-party service providers and technology partners
• Research institutions and analytics providers (in anonymized or aggregated form)

3.2 Aggregated Data

We may freely use, share, and monetize aggregated or anonymized data that does not identify you personally, without restriction or compensation.

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4. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the one in which you reside. By using our Services, you consent to these international transfers, including but not limited to the United States and the European Union.

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5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, resolve disputes, comply with legal obligations, and enforce agreements. Once the information is no longer required, we will securely delete or anonymize it.

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6. Security of Your Data

We take reasonable steps to protect your personal data, including using encryption, firewalls, and secure access protocols. However, no data transmission over the internet or storage system is completely secure, and we cannot guarantee the absolute security of your information.

6.1 User Rights Requests

Requests to exercise your data rights:

• Must be submitted through our designated channels
• Are limited to two (2) requests per user per calendar year
• Will be processed within 45 days, with a possible 45-day extension if reasonably necessary
• May be declined if technically infeasible or requiring disproportionate effort
• May be limited by our backup retention requirements and legal obligations

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7. Your Privacy Rights

You have several rights regarding your personal data, including:

• Access: You can request a copy of your personal data.
• Correction: You can request to correct or update your information.
• Deletion: You can request to delete your personal data, subject to certain legal exceptions.
• Objection: You may object to the processing of your personal data in certain situations.

To exercise any of these rights, please contact us at help@thesleepreset.com.

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8. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your user experience. You can control cookie settings through your browser, and you may opt-out of interest-based advertising by adjusting your device settings or using industry opt-out tools (e.g., NAI or DAA). For more information, see our Cookie Policy.

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9. Data Breaches

While we implement security measures to protect your personal information, no system is completely immune from risks. If we experience a data breach that affects your personal data, we will notify affected users as required by applicable laws.

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10. Children's Privacy

Our Services are not intended for children under the age of 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete that information. Parents or guardians who believe we may have collected such data may contact us at help@thesleepreset.com.

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11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through our platform or by email. Your continued use of our Services after changes are made constitutes your acceptance of those changes.

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12. Limitation of Liability and Indemnification

12.1 Limitation of Liability

To the maximum extent permitted by law, Sleep Reset shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses resulting from: (a) your use or inability to use our Services; (b) any unauthorized access to or use of our servers and/or any personal information stored therein; (c) any interruption or cessation of transmission to or from our Services; (d) any bugs, viruses, trojan horses, or the like that may be transmitted to or through our Services.

12.2 Indemnification

You agree to defend, indemnify, and hold harmless Sleep Reset and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including without limitation reasonable attorney fees and costs, arising out of or in any way connected with your access to or use of the Services.

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13. Dispute Resolution

13.1 Arbitration Agreement

By using our Services, you agree that any dispute, claim, or controversy arising out of or relating to these terms or the breach, termination, enforcement, interpretation, or validity thereof or the use of the Services shall be resolved by binding arbitration between you and Sleep Reset, rather than in courts.

13.2 Class Action Waiver

You agree that any proceedings to resolve or litigate any dispute in any forum will be conducted solely on an individual basis. Neither you nor Sleep Reset will seek to have any dispute heard as a class action or in any other proceeding in which either party acts or proposes to act in a representative capacity.

13.3 Choice of Law

This Privacy Policy and any disputes relating to your data shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions.

13.4 Venue

Any legal action or proceeding relating to this Privacy Policy shall be instituted exclusively in the federal or state courts located in San Francisco County, California. You and Sleep Reset agree to submit to the jurisdiction of, and agree that venue is proper in, these courts in any such legal action or proceeding.

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14. Contact Information

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your privacy rights, please contact us at:

• Email: help@thesleepreset.com
• Mail: Sleep Reset, Inc., Attention: Privacy, 2261 Market Street #4408, San Francisco, CA 94114

By using our Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.

Last Updated: Jan 31, 2025