My name is Yunha Kim, and I’m the Founder of Simple Habit. Today, we’re officially announcing Sleep Reset, our second product, to the world. With that, I wanted to share a bit about my personal journey and the story behind Sleep Reset.

A Message From Our Founder

My main purpose in life has been to make a positive impact on the world by helping people with their mental and emotional health. In 2017, I dropped out of Stanford business school to found a 5-minute meditation app called Simple Habit. By 2020, Simple Habit had helped over 5 million users manage their stress and anxiety.

We were constantly talking to our users, and through those conversations and looking at our data, we started to notice one thing in common — our users were struggling with sleep. In fact, sleep was the #1 problem that our users suffered from. Many of them were using Simple Habit because poor sleep was causing stress and anxiety in their life.

Sleep Problems Are Common

As we learned more, we saw that this problem went way beyond our own users. We were shocked to learn that up to 60% of adults have chronic sleep issues – with devastating consequences for their health, emotional well-being, productivity, and overall quality of life.

This problem was very personal to me, too. I was dealing with my own sleep problems, which had intensified during the COVID pandemic. Seeking out the best care, I tried to get into a top-tier sleep clinic – but found myself on a 6-month waitlist! I realized that for most people, there is no easy access to care for sleep issues. That’s why millions of Americans end up relying on sleeping pills or melatonin – not knowing that sleeping pills can actually block people from reaching the critical REM sleep stage they need to wake up feeling well-rested and refreshed. (Have you ever felt groggy in the morning after taking sleeping pills or melatonin? That’s why!)

The Answer To Better Sleep 

So, we built Sleep Reset – the world’s first digital, personalized sleep clinic. We worked with leading sleep experts to build our program, which utilizes clinically-proven methods to uncover and address the root cause of your sleep issues. We bring you the most effective methods from top-tier sleep clinics, including strategies based on Cognitive Behavioral Therapy for Insomnia (CBT-I) – available for the first time from the comfort of home. It’s a life-long, sustainable solution to sleep better in weeks, with no pills or melatonin needed – which means no grogginess, side effects, or dependency.

No More Sleeping Pills or Melatonin

The results of our early access beta have been incredible. Sleep Reset has helped thousands of people sleep better (including me!), with 9 in 10 members who complete the program reporting improved sleep. Nearly half of our users who start our program taking sleeping pills or melatonin no longer need them by the end of the program.

The average Sleep Reset member reports:

• 88 minutes increase in total sleep per night
• 52% less time needed to fall asleep
• 48% less time spent awake in the middle of the night
• 3 fewer nighttime awakenings per night

For more information about Sleep Reset, check out our press release.

Take Our Sleep Quiz

I’m so excited to officially launch Sleep Reset today. If you’re struggling with sleep, you’re not alone. For a limited time at launch, we’re offering 50% Off our program’s usual price. Get started with our sleep quiz to see if we can help you! 

To better sleep,

Yunha